1500 words, The purpose of the Brand You Assignment is to provide the opportunity to self-reflect, identify personal strengths and by creating a 5 year “Future Self” profile, enable the understanding and development of a personal and professional brand identity

Brand You Assignment – Due End of Week 7
Word Count: 1500 words
The purpose of the Brand You Assignment is to provide the opportunity to self-reflect, identify personal strengths and by creating a 5 year “Future Self” profile, enable the understanding and development of a personal and professional brand identity.
Pre-work before completing the Brand You Assignment:
Before starting the Brand You Assignment – please be sure that you:
1. Have read the article: Drucker, P 2005 ‘Managing Oneself’, Harvard Business Review, Jan, Vol.83(1), pp.100-109
2. Have read the article: Peters, T 1997, ‘The Brand Called You’, Fast Company, viewed February 2017 < https://www.fastcompany.com/28905/brand-called-you >
3. Have read the Week 3 reading – Managing Brand You: 7 Steps to creating your most successful self
4. Register an account on LinkedIn and create a current LinkedIn profile.
Tasks to complete for the Brand You Assignment:
This assignment asks you to:
1. Identify three social entrepreneurs who inspire you and paste copies of their LinkedIn Profiles into your assignment Appendix
2. Reflect on the LinkedIn Profiles you have collected and identify three key elements to having a powerful and effective LinkedIn Profile.
3. Identify what experiences, skills and knowledge you would like to gain. Fast-forward your life to 5 to 7 years in the future and imagine that your “Future Self” has now gained the skills, knowledge, and experiences that enable you to write a mock-up future LinkedIn Profile that inspires you (Use this Mock-up LinkedIn Template to help you and append into your assignments appendix)
4. Write your “Future Self” Mock-up LinkedIn Profile (think 5 to 7 years in the future). Be sure that your Mock-up LinkedIn Profile has:
a. A profile that captures the essence of Brand You with your key strengths identified
b. A list of the companies/organisational experiences gained
c. Organisations you have volunteered for
d. Memberships and Professional Associations you are a member of
e. Notable achievements
Information sources you will find useful:
• For identifying other social enterprises:
o https://www.bcorporation.net/community/find-a-b-corp
o https://www.essaybishop.com/write-my-essay/socialtraders.com.au/about-social-enterprise/fases-and-other-research/social-enterprise-in-australia/
• For identifying inspiring social entrepreneurs:
o https://www.essaybishop.com/write-my-essay/bschool.edu.au/blog/top-australian-entrepreneurs-to-watch-in-2016
o http://thestoryexchange.org/role-models/
o http://socialenterpriseawards.com.au/past-winners-2015/
o https://probonoaustralia.com.au/news/2015/12/young-social-entrepreneurs-deliver-big-ideas/
o https://www.essaybishop.com/write-my-essay/fya.org.au/2015/08/19/meet-the-2015-young-social-pioneers-seed-fund-winners/
o https://www.essaybishop.com/write-my-essay/fya.org.au/wp-content/uploads/2016/08/FYA-Young-Social-Pioneers-Bios_2016.pdf
The required readings listed in the pre-work for this assignment will help you to work through some key questions on how to think about and develop yourself as a brand. These articles and others relevant and drawn from your own personal research need to be cited within your submission.
The suggested format for your submission is a report format.
Section Content Number of Words
Introduction Provide an overview and introduction to your assignment, referring to your own personal research as well as the reading materials and how these have helped shape your understanding of Brand You.
This should then lead into a discussion of why the 3 social entrepreneurs you have selected inspire you. (Make sure you refer to the Profiles you have included in your Appendixes) 500
Core elements of an impressive LinkedIn profile Using references provided, the LinkedIn profiles as well as other sources you have found, identify the core elements to a powerful and effective LinkedIn profile: and the skills, knowledge and experiences you feel you need to gain over the next few years in order to have a profile of which you will be proud. Clearly justify or explain each of these elements 600
My future self A succinct yet highly engaging mock LinkedIn profile that captures your personality and projects your emerging professional brand 250
Conclusion Provide an overall conclusion reinforcing what you need to DO in the next few yours to make your imagined profile become a reality 150
Reference list A full reference list of all cited references using Harvard referencing style Not included in word count
Appendixes Profiles of your social entrepreneurs Not included in word count
Total 1500