ASSIGNMENT INSTRUCTIONS

You are required to reply to the Case Study responses of two classmates. The classmates you choose to respond to should not have researched the same question as you. Each reply will include at least 2 original references and should be at least 250 words. The response should not be an agreement or disagreement with the initial post, but an evaluation of the author’s analysis. All assertions must be supported by research and should not be based upon one’s “feeling” or “opinion.”
Keep in mind the following
evaluate how well the original post answered the question. Did they just address the symptoms that were evident in the case study or did they actually try to determine what the root cause was? Remember, the chapter you find the case study in will give you a great starting point for finding the answers to the questions being asked by the case. And, this course is about communications so make sure that is what you are focusing on. One other issue that students often mess up: you are required to have 2 references for your replies. Another good way to reply and add to the discussion is to take a different approach to the question than what the post took. This doesn’t mean the original post is wrong. You’re just expanding on the issue being discussed. Also remember this is not an opinion piece so don’t write in first person. Evaluate and analyze the original post. Don’t forget to also evaluate the biblical scripture they used and add one of your own.
For each reply, the following headings should include:

Response to:
Classmate’s Name, Case Study Name, Question Number

Response:
An evaluation written in current APA format, using third person.

References:
Refer to the APA Manual for proper formatting.

Biblical integration:
Just as you did for the thread, provide integration of a biblical concept that supports your reply.

Reply to Benjamin Johnston Post
In the article, the author was able to identify the main about the challenges faced by Sweet Leaf Tea’s new management. I agree with the response of the author that keeping the corporate culture together is a major challenge. The management will be unable to come up with proper measures to retain the nature of the corporate culture at the organization (Engelen, Brettel, & Wiest, 2012). The author makes a biblical reference from Revelation 2:4 that encourage the Christians not to abandon their first love. From the Christian worldview, it shows the need for the management of Sweet Leaf Tea to keep strengthening the new corporate culture at the organization as the Bible recommends on the Christian faith. The maintenance of the proper corporate culture within the organization will help the company to retain the important consumer relations as well as motivating the employees to work better.
The author was keen to provide a detailed discussion on the importance of retaining the cultural norms and systems of corporate values in the organization. For example, the company was known for having a unique consumer outreach as developed by the founders of the company. The author also noted that the retaining of the corporate culture was critical in supporting the productivity and marketing strategy of the company (Schwartz, 2013). However, it called for the managers to understand their prevalent organizational culture and determine the potential strengths and weaknesses of the cultures in an organizational setting.
The post notes that there will be a need to manage and control their behavior and decisions making in relation to the corporate goals. In spite of discussion, I feel the post should have identified other challenges facing the management of Sweet Leaf Tea. It is because the author only discussed the challenge of keeping the corporate culture intact. The corporate and organizational culture is not the only challenge the management is facing (Schneider, Ehrhart, & Macey, 2013). It is recommendable the author had stated other challenges facing new management at the company.

References
Engelen, A., Brettel, M., & Wiest, G. (2012). Cross-functional integration and new product performance—the impact of national and corporate culture. Journal of International Management, 18(1), 52-65.
Schneider, B., Ehrhart, M. G., & Macey, W. H. (2013). Organizational climate and culture. Annual Review of Psychology, 64, 361-388.
Schwartz, M. S. (2013). Developing and sustaining an ethical corporate culture: The core elements. Business Horizons, 56(1), 39-50.
The Holy Bible, KJV

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