Consumer Behavior Assignment – Personality and Lifestyles

Consumer Behavior Assignment – Personality and Lifestyles

Names: ______________
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1. What are some products that make their appeals primarily to the id? What are some products that make their appeals to the superego? Do products make an appeal to the ego? If so, how?

2. What are some different lifestyles that people about your age (those attending and not attending college) tend to follow? What are the differences between your lifestyle and someone who is a returning student (or a normal undergraduate if you are a returning student)? A graduate student?

3. Make a list of ten items you think you must have in order to attain the good life. Why do you suppose you selected these items? How might marketers use this information? Give an example.

4. Geodemographic techniques assume that people who live in the same neighborhood have other things in common as well. Why is this assumption made, and how accurate is it?

5. Extreme sports. Day trading. Chat rooms. Vegetarianism. Can you predict what will be “hot” in the near future? Identify a lifestyle trend that is just surfacing in your universe. Describe this trend in detail and justify your prediction. What specific styles and/or products are part of this trend?