Crafting and Executing Strategy discussion

Question description

Using case 14 from the textbook:
Crafting and Executing Strategy
Thompson, Peteraf, Gamble, and
Strickland (19th edition)
Answer the following question:
The Iphone and the Ipad are key to
Apple.  What recommendations would you
make to allow Apple to strengthen its position in these important product
segments?
(use a plain MS
powerpoint (4-5 slides)for presentation and prepare a 3-4 minute written
accompaniment)