Develop one innovative and creative idea for a scalable business opportunity

Develop one innovative and creative idea for a scalable business opportunity (new entrepreneurial ventures or entrepreneurial ideas for existing organizations). The product or service venture ideas can be anything you like, but must fit into one of the categories included in the syllabus (i.e., social enterprise, health care venture, green venture, political entrepreneurship, and the like) and shall describe the following:

1) Idea (give it a name, if you want, too) and how you identified it,

2) Description of the problem it solves or improvement it brings for customers/clients/or the plant,

3) Target market (who will benefit and who will pay),

4) Competition (direct and indirect),

5) Competitive advantage (what you will do to be better, stronger, and sustainable), and

6) Pricing strategy (how will you charge and how much)