HC3152 Individual Assignment As part of your individual assignment, you are required to develop a report based on the following article and video

HC3152 Individual Assignment
As part of your individual assignment, you are required to develop a report based on the
following article and video:
1. ‘The future of the retail store – what does online mean for bricks and mortar?’
2. ‘Future of retail in Australia’ Available:
[accessed: 21 July 2018]
The instructions to complete your assignment are as follow:
1. Select a retail store to be the focus of this assignment from the below list only:
Australia Post The Reject Shop Repco
Aldi Supermarket Priceline First Choice Liqueur
Bing Lee Myer Rivers
Big W Target Flight Center
Coles Dan Murphy Vodafone Shop
Chemist Warehouse Costco Optus Retail
IGA David Jones McDonalds
Harvey Norman Fantastic Furniture EB Games
JB-Hifi Bunnings Warehouse Rebel Sport
2. Briefly describe the current operation of your selected retail.
3. Conduct a further research in the peer reviewed recent journal articles in ProQuest or
other reputable journal database to find at least Five (5) articles relevant to the
4. The ideas from these articles will be incorporated into the discussion in the main
5. An attachment to the assignment will list the correct Harvard referencing of each of
the journal articles and a brief outline of the key points in the journal article that are
relevant to the assignment. Do not summarise the journal article. Identify the key
points and briefly describe them and their relevance to the assignment.
6. You should review and refine your refinement and polishing of the ideas and the
communication of ideas, prior to the submission of the report.
7. Your report must lead to recommendations on how your selected retail store can
become more effective through the use of internet technologies.
8. The structure of the report should be as follows:
• Holmes Assignment Cover page
• Table of Contents
• Introduction
• Body of the report
• Conclusions and recommendations
• References
• Appendices

HC3152 Individual Assignment Marking Rubric
Excellent Good Satisfactory Beginning
Topic/Content /20%
Directly relevant
Somewhat relevant
Remotely related
Totally unrelated
Organization /10%
Good organization; points are
logically ordered; sharp sense
of beginning and end
Organized; points are
somewhat jumpy; sense of
beginning and ending
Some organization; points jump
around; beginning and ending
are unclear
Poorly organized; no logical
progression; beginning and
ending are vague
Quality of
Information /20%
Supporting details specific to
Some details are nonsupporting
to the subject
Details are somewhat sketchy.
Do not support topic
Unable to find specific details
Grammar, Usage,
Mechanics, Spelling /20%
No errors
Only one or two errors
More than two errors
Numerous errors distract from
Interest Level /10%
Vocabulary is varied; supporting
details vivid
Vocabulary is varied;
supporting details useful
Vocabulary is unimaginative;
details lack “color”
Basic vocabulary; needs
descriptive words
Neatness /10%
Typed; clean; neatly bound in a
report cover; illustrations
Legible writing, well-formed
characters; clean and neatly
bound in a report cover
Legible writing, some ill-formed
letters, print too small or too
large; papers stapled together
Illegible writing; loose pages
Referencing /10%
References are consistently
correct using Harvard style.
No missing citations.
Generally correct referencing
(if called for) using Harvard
References are used, but not
used consistently
References (if called for) are
missing or do not use correct
referencing style.
Assignment Score ____________/100 * Convert to 20% = Final Score _______________/20_
The future of the retail store – what does online mean for bricks
and mortar?
Published on 24 September 2013 in Events & programs, Latest statistics, Online business, Online presence,Online retail |
Earlier this year Netscape founder Marc Andreessen controversially claimed that “retail is dead”.
He believed that online competition will result in the complete extinction of physical stores. But
is this view a bit extreme? Founder and CEO of Retail Prophet, Doug Stephens thinks so.
Speaking at the Online Retailer Conference, Doug strongly believes that in fact the future of retail
will involve important roles for both physical and online. And this is largely because we don’t go
shopping just to acquire things. It’s like saying we go to restaurants just to eat food. Shopping is a
social ritual.
The statistics show that online retail is growing. 2013 will see an estimated $1.2 trillion in
ecommerce sales around the world, which equates to year-on-year growth of 19%. Doug argues
that is completely conceivable that by 2022, online will account for 30% of all sales. Buying
online can offer convenience and competitive prices.
But shopping is about more than convenience and competitive prices. It also offers an opportunity
to satisfy our deep human need for social interaction. Doug uses the example of people camping
outside Apple stores for days or even weeks to purchase the latest iPhone or iPad. They could just
buy the product online, or even in store a few days later. But it’s the experience they are there for.
Everything we know about retail is changing and, according to Doug, mobile is the accelerant on
the fire of this change. The increasing popularity of smartphones is giving consumers greater
access to information and products than ever. We think – and expect – that we can get anything
we want, whenever we want, where ever we are.
We can already see a lot of innovation in how retailers are seeking to meet those
expectations.Kate Spade created digital windows in New York which showcased products and
offered a large touchscreen monitor to browse and purchase items. Your item will be delivered to
you in New York within an hour – 24 hours a day.
Doug’s advice to retailers in the face of this change is to stop thinking about channels. Think
about moments. Online technology offers your consumers the opportunity to buy your product in
any moment. Your physical store, meanwhile, offers your customers experiences and moments to
fall in love with your brand.
In the future your physical retail store will be less about distribution. Purchase and distribution
will happen increasingly through online channels. Doug believes your store should start to focus
more on “distributing experiences”. The store will be less about taking something and more about
experiencing or making something. One example of this is Sport Chek, who have created a
concept store in Toronto [VIDEO] where physical and digital collide. Using 140 screens
throughout the store, customers can play with products, view live Twitter reviews, request sample
products to try, and even design and order their own custom Reebok shoes.
According to Doug, the future of retail is very much “phy-gital”. It’s no longer about one or the
other – it’s not a debate. Doug’s final advice is that you should stop competing to be the cheapest.
You need to let your store be a source of media that gives remarkable experiences so that
customers will want to buy your product in any moment from any channel that best suits them.
By Natalie, Dept Comms