Infographics – Due week 11 Due date: 18 October 2019 (11.55pm) Weighting: 10% of final grade The purpose of this assessment task is to get you to think about how to creatively and effectively communicate complex scientific information to a lay target audience using information graphics (or infographics). The term infographics was coined to describe the visual communication of information and data. Examples of infographics are all around us and we rely on them in our daily lives. Take, for instance, the Melbourne metro map which distils the city’s extensive train network into a graphic that is both informative and relatively straightforward to interpret. Infographics are also wildly used in the communication of scientific information, and are widely used in a range of contexts, from children’s books and public brochures to government pamphlets and magazine features. For some science‐related examples, please have a look at these links: http://naturalon.com/wp‐content/uploads/2014/04/sexual‐intercourse‐a‐true‐secret‐to‐ health_52fdfa2e452ef_w1500.jpg https://kaiserscience.files.wordpress.com/2015/03/how‐can‐two‐populations‐of‐the‐same‐ squirrel‐species‐become‐two‐different‐species.jpg?w=960 https://s‐media‐cache‐ ak0.pinimg.com/736x/a5/14/17/a5141738e2e29a74bc6761c2c54d0fea.jpg http://image.guardian.co.uk/sys‐ images/Guardian/Pix/pictures/2014/3/7/1394194698893/Food‐chain‐infographic‐001.jpg For this assessment, you will be required to create an infographic relevant to your chosen topic to accompany your news article. You will have the opportunity to bring along a draft of your infographic to the tutorial scheduled in week 9 (Assignment focus tutorial) so that we can provide constructive feedback prior to final submission in week 11. Your infographics can be created using your choice of software program (e.g. PowerPoint, Photoshop, illustrator) and should be saved as a jpeg or PDF. The size of the infographic should be A4 size (210 x 297 mm) and you can choose whether to orient the infographic in either landscape or portrait format. Make sure any text you include is easy to read at that size. The final version will be submitted through Moodle. Late penalties will apply as per the School of Biological Science Deadline policy. Marking criteria: High Distinction (80-100) Distinction (70-79) Credit (60-69) Pass (50-59) Fail (0-49) Structure and layout (50%) -information is skilfully distilled, organised and structured, engaging and easy to follow -information is well organised and structured, and generally easy to follow – information is not always consistently and logically organised and structured -flaws in the organisation and structuring of information and difficult to read and follow -serious inability to organise and structure information and very difficult to read and follow Graphics and visuals (50%) -Outstanding and creative use of relevant images and graphics to facilitate understanding of content -Close attention to, and skilful choice of, colours, fonts and font sizes -No spelling mistakes -Effective use of relevant images and graphics to facilitate understanding of content -appropriate choice of colours, fonts and font sizes -only a few basic spelling mistakes -Images and graphics are mostly adequate for facilitating understanding of content -choice of colours, fonts and font sizes do not always facilitate readability – a few basic spelling mistakes – Images and graphics are, in some instances, tangential or inappropriate for facilitating understanding of content -choice of colours, fonts and font sizes that do not facilitate readability -many avoidable spelling mistakes or overly complex sentences. -Ineffective use of images and graphics that do not facilitate understanding of content -Ineffective use of colours, fonts and font sizes that impinge on readability -many avoidable spelling mistakes and sentences that are difficult to understand ~~~For this or similar assignment papers~~~
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