Luxury Fashion Giants between Virgil Abloh and Louis Vuitton
Fashion has become a luxury business that has engaged various individuals in the market in search of business opportunity. According to recent research, the majority of residents of the United States have redefined their brands to focus on the design of a variety of clothing line. As we speak, Louis Vuitton and Virgil Abloh are the most dominant designer in the market according to the recent data. The sources for this paper was chosen based on successful fashion designer brands in the United States and the contribution to the society. Upon finding the topic, I was not in a position to change as it had reliable information to address the fashion world. Also, the fashion designer brands (Louis Vuitton and Virgil Abloh) have gone ahead to publicize their design lines through opening multinational channels that promote or advertise their fashion design. The significance of this topic is to provide an overview of what elements necessitates a particular brand to be dominant or a luxury giant in the fashion world as observed from Virgil Abloh and Louis Vuitton brand. Discovery of critical elements will be crucial in addressing the emerging fashion market key areas to rely when trying to attract and maximize on important product designs. The primary reference will be drawn from Abloh who is one of fashion design in the United States. Abloh is a trained engineer and architect who used to work alongside Kanye West in the early days before his entrance in fashion design. As a result, he changed his career without any opposition from the various sector and decided to focus on fashion design which has acquired great attention across the United States. The relationship that exists is that he was initially a creator of Off White label and later appointed as artistic director of Louis Vuitton’s menswear (Crewe, 511).
On the other hand, he did not go to fashion school which makes him an extraordinary person to surpass other qualified individuals in the sector of fashion design. Notably, the topic which relates to luxury fashion giant is characterized by the strong dominance in the fashionista arena. Specifically, he has been involved in designing luxury accessories for companies by merging wallets, bags, and cardholders. In the end, he has been recognized as a celebrated fashion designer according to the notion of “The Wizard of Oz.” ideally, fashion refers to the aesthetic symbol of taste, cultural meaning, taste and a sense of belonging to a community (Cochrane, 1).
Fashion has created a platform that has to enable different nations to come together to embrace the interactive technology of services and products. The ultimate vision that has to allow the fashion design to be dominant is due to the different community in the societies which have different cultural practices. With different cultural traditions, the ideology of fashion tends to be different among society at large. Therefore, fashion design has attracted positive feedback in the mitigation process of products and services. Fashion design ranges from clothing, shoes and various products. The elements making it be referred to as design is the variety of representation of products in different styles. For instance, Louis Vuitton menswear that has gained recognition in the sector of fashion among women and men. The collaboration between art and fashion has enabled Virgil brand to be regarded as the world’s biggest luxury brand, worth 20.3 billion pounds. To shape the brand value of a given commodity, it is essential to determine the key input of fashion design that will address the various fashion practices (Pan et al., 1). According to Pan et al. (1), fashion design is more than an industry as it has attracted various nations together to contest on a particular context to award the top fashion designer. The general program building this paper is the essential factors that contribute to a successful fashion brand in terms of luxury products and services as related to the Louis Vuitton brand.
Identification of the market niche for fashion design industry plays a vital role in determining the success and accessibility of various functionality and utility. Fashion design is not only a design that is preferred by the different individual but also an art of culture which provides social interaction and culture practices — emerging fashion brands that seek to establish a corporate framework in fashion design, identification of the type of market to specialize in one of the essential element. According to Mastamet-Mason et al. (143), interactive market niche possess great vigor in addressing the type of audience to market the fashion designs. For instance, Louis Vuitton is one of the leading fashion brands that has established its functionality to menswear as a way to target a specific group. It has drawn reaction as the powerhouse luxury brand that once took part in one of cultural creativity in the activation narrative of music and style. Secondly, the personal symbolism of a fashion design should come as a second pillar. Abloh has established the idea of white light hitting as a component to distinguish his brands from any other fashion brands. The tailoring of the designs and the type of elements colored used is a satisfactory choice that makes his brand unique from any other. Notably, for an emerging fashion design brand, personal symbolism is a significant factor that should be addressed for medium and small fashion designer brands. According to Michael Burke, he praised the creativity of Abloh designs which had a sense of different approach compared to the other competitors. His designs had a culture of creativity and the drawings that reflected the modern times and traditional aspects of culture. What I mean is that emerging fashion design should have different creativity to market their design for prosperity. Although Alboh did not study any fashion design courses, he had the enthusiasm to become one of the leading fashion designers in America (Mendes et al., 54). During 2013, he met Burke the chairman of Louis Vuitton at a time when he had not made significant strides in the fashion design industry. Besides, he had his brand known as Off White which mainly focused on womenswear and won accolades at the London’s Fashion design awards (Mower, 1).
The findings from Louis Vuitton suggest that fashion design industry should rely upon critical driving force to establish a marketing fashion collection. Also, fashion design should incorporate designs both from obsolete and cyclic to improve the designs trends a period. It is evident that design tends to change with an increase in time. Thus it is more prevalent to incorporate old fashion to represent a variety of fashion ages. According to Pan et al. (1), fashion is expressed in terms of luxury branding. Therefore, for a particular fashion brand to enter the fashion design industry, it should focus on high-quality materials that portrays the real aesthetic values. The notion of conspicuousness should be at the main brim to address the reliability of engaging different kinds of designs. From these findings, it was clear that fashion drives sustainable consumption practices. For instance, the fashion of clothing among teenagers relies upon the digital trend. Therefore, most of the design related to a teenager is conspicuous to inform the advancement of technology in designing some key details. Also, fashion practices have become common due to the desire for particular designs wore by prominent celebrities or top official people. Other individuals might consider rare things as fashionable in the essence of increasing specific cloth prices. Nonetheless, liking or adoring a particular design due to its rare condition on the market can be regarded as a way of fashion.
Crewe, Louise. “Placing fashion: Art, space, display and the building of luxury fashion markets through retail design.” Progress in Human Geography 40.4 (2016): 511-529. The articles describe the key elements that are relevant in fashion design by analyzing luxury fashion markets in the retail sector. The author embraces the need for considering fashion as a tool to adopt cultural practices and fashions that goes beyond the modern designs of textile. The articles summarize the functionality that is carried in a different case study to determine essential variables that are essential in the construction of a quality fashion design apparels. Ideally, the author has pointed to the need for developing a conversant market that can highlight the first phenomenon in the fashion design industry. Also, the article has relied upon critical elements that are necessary to the emerging market that offers luxury fashion designs and geographical location to their products.
Mastamet-Mason, Anne, Karla Müller, and Nicolette van der Merwe. “History of African indigenous costumes and textiles: Towards decolonizing a fashion design curriculum.” DEFSA contact details (2017): 143. The article has summarized an example from African fashions original costume design to address the fashion platform that has to enable different nations to come together to embrace interactive technology of services and products. Mastamet-Mason describes the cultural features used in fashion design as a way of improving the fashion design curriculum. The journal has emphasized on the ultimate vision that has to enable the fashion design to be dominant is due to the different community in the societies which have different cultural practices. With different cultural traditions, the ideology of fashion tends to be different among society at large.
Mendes, Silvano, and Nick Rees-Roberts. “New French luxury: art, fashion and the re-invention of a national Brand.” Luxury2.2 (2015): 53-69. The article has provided an example of an emerging fashion design brand case study reflecting the personal symbolism as a major factor that should be addressed for medium and small fashion designer brands. It has praised the creativity of Abloh designs which had a sense of different approach compared to the other competitors. Also, the author case study interviews from different population highlighted the culture as a driving force that enables fashion designers to come up with a variety of themes. The article has gone ahead to make conclusions that emerging fashion design should have different creativity to market their design for prosperity
Pan, Y., Roedl, D., Blevis, E., & Thomas, J. (2015). Fashion thinking: Fashion practices and sustainable interaction design. International Journal of Design, 9(1). Pan has described how Louis Vuitton brand succeeded in the fashion design industry through incorporation variety of different elements in the fashion world. For instance, the article describes how Louis Vuitton identified a specific market niche on menswear that has gained recognition in the sector of fashion among men. Also, the article has described the views of the Abloh brand through qualitative research that was conducted to determine the sustainability of fashion practices in his brand. It is quite clear when the article illustrates the shape of the brand value of a given commodity to be essential in determining the key input of fashion design that will address the various fashion practices interaction. The author has elaborated on how the fashion design is more than an industry as it has attracted various nations together to contest on a particular context to award the top fashion designer
Mower, Sarah. “Louis Vuitton 2019 Spring Menswear Show”, Vogue, 21 June 2018, https://www.vogue.com/fashion-shows/spring-2019-menswear/louis-vuitton. Accessed 5 Feb 2019. The article demonstrates how the life of Virgil Abloh changed when he decided to venture in fashion design industry where he met Burke the chairman of Louis Vuitton at a time when he had not made significant strides in the fashion design industry. Besides, he had his brand known as Off White which mainly focused on womenswear and won accolades at the London’s Fashion design awards (2017).
Cochrane, Lauren. “Virgil Abloh Named Artistic Director of Louis Vuitton’s Menswear,” The Guardian, 26 Mar 2018, https://www.theguardian.com/fashion/2018/mar/26/virgil-abloh-named-artistic-director-of-louis-vuitton-menswear. Accessed 5 Feb 2019. Cochrane illustrates the triumphant story of how Abloh ventured in the fashion design industry in the United States. The articles depict Abloh as a trained engineer and architect who used to work alongside Kanye West in the early days before his entrance in fashion design. As a result, he changed his career without any opposition from the various sector and decided to focus on fashion design which has acquired great attention across the United States.