Develop a partiality 700-message branding temporization and marketing message pur-pose in Microsoft® Word. This muniment should harangue at lowest 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (mitigated underneath) sections of the marketing pur-pose (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists underneath). The five elements you picked should barely end from the options granted underneath. You must comprise a size of customer fealty and appropriation in your temporization muniment. You may comprise further than the partiality to supply clarity and continuity to your muniment.
- Situational Analysis:
- Vision , Mission, Strategic objectives, Values
- Competitor’s Strengths/Weaknesses
- Market Segments
- Product, Place/Distribution, Promotion, and Price Strategies:
- Creating a Brand Image
- Maintaining Brand Image
- Branding Concerns
- Promotion/Integrated Marketing Message
- Advertising Temporization/Objectives
- Push and Pull
- Media Temporization
- Advertising Execution
- Public Relations/Strategies
Note: Charts/graphs/tables do referable number toward the message number.
The pur-pose achieve be a sequence of your global or multi-regional transaction you chose in Week 1. This achieve be incorporated into your overall marketing pur-pose coercion Week 6.