Develop a partiality 700-message branding temporization and marketing message pur-pose in Microsoft® Word. This muniment should harangue at lowest 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (mitigated underneath) sections of the marketing pur-pose (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists underneath). The five elements you picked should barely end from the options granted underneath. You must comprise a size of customer fealty and appropriation in your temporization muniment. You may comprise further than the partiality to supply clarity and continuity to your muniment. 

  • Situational Analysis:
  • Vision , Mission, Strategic objectives, Values
  • Strengths/Weaknesses
  • Competitor’s Strengths/Weaknesses
  • Market Segments
  • Product, Place/Distribution, Promotion, and Price Strategies:
  • Creating a Brand Image
  • Maintaining Brand Image
  • Branding Concerns
  • Promotion/Integrated Marketing Message
  • Advertising Temporization/Objectives
  • Push and Pull
  • Media Temporization
  • Advertising Execution
  • Public Relations/Strategies

Note: Charts/graphs/tables do referable number toward the message number.

The pur-pose achieve be a sequence of your global or multi-regional transaction you chose in Week 1. This achieve be incorporated into your overall marketing pur-pose coercion Week 6.

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