MBA601, New venture short business plan (2500 words)

Assessment 2 Information
Subject Code: MBA601
Subject Name: Fundamentals of Entrepreneurship
Assessment Title: New venture short business plan (2500 words)
Weighting: 50% – Individual
Total Marks: 50
Due Date: Monday of Week 11 at 11:55pm AEST
Report to be submitted on Turnitin
.
Assessment Description.
You are to prepare a new venture short business plan. This assessment is to be presented in a
business plan report format and should not exceed 2500 words excluding appendices. This
assessment will focus on LO 2 and 4 and will draw from Workshops 5 to 11.
Assessment Details
 This is an individual assessment and you are to generate a new venture, product or service idea
business plan.
 Your plan should use the idea you identified in Assessment 1.
 Your business plan will follow the format given in class in Week 7 and 8.
 You will then make a recommendation for the future development of your new idea.
 The word limit for this subject is 2500 words maximum and you are to choose your own preferred
written format.
 Your document, however, must contain standard business reporting components such as a title
page, executive summary, introduction and conclusion. You should also support your business
plan using figures and tables and offer secondary source evidence where required.
2
Short Business PlanMarking Rubric
Criteria HD (High Distinction)
85%-100%
DN (Distinction)
75%-84%
CR (Credit)
65%-74%
P (Pass)
50%-64%
NN (Fail)
0%-49%
Introduction o Comprehensive
statement of aims and
scope.
o Sufficiently detailed
statement of aims and
scope
o Solid outline of aims
and scope
o Brief outline of aims or
scope
o Does not state aims or scope
Research and analytical skills
Material supported by secondary
sources.
Conducted market scanning and
analysis
o Critically analyses and
interprets business
specific information to
an excellent level of
understanding.
o Analysis clearly
identifies, defines and
applies relevant
theories and concepts.
o Extensive research is
evident; quality
selection and range of
scholarly sources
employed.
o Analyses and interprets
business specific
information to a high
level of understanding.
o Analysis convincingly
identifies, defines and
applies relevant
theories and concepts.
o High degree of
research effort evident;
quality selection and
range of scholarly
sources employed.
o Analyses business
specific information to a
good working
knowledge.
o Good working
knowledge of relevant
theories and concepts.
o Research is focused,
drawn from an
appropriate range of
scholarly sources,
however could be more
extensive in nature.
o Analyses business
specific information to a
limited degree.
o Analysis identifies,
defines and applies
limited relevant theories
and concepts.
o Research effort limited
however evident; both intext
referencing and
reference list employed.
o Analysis lacks depth, and
interpretation lacking or
irrelevant.
o Analysis does not identify,
define or apply relevant
theories and concepts.
o Research is either absent or
lacks focus due to unsuitable
choice of sources.
Argument, conclusion and
justification – developed
objectives for business
functions.
Offered strategy and actions for
each of these
o Draws together the key
findings of the analysis
comprehensively and
convincingly.
o Excellent evaluations
with succinct & highly
developed plan of
action.
o Draws together the key
findings of the analysis
comprehensively.
o Very good evaluations
with a number of
credible items in the
action plan.
o Draws together the key
findings of the analysis
in a well-written
manner.
o Good evaluations with
several reasonable
items in the action plan.
o Draws together the
findings of the analysis in
an acceptable manner.
o Acceptable evaluations
with limited items in the
action plan.
o Does not draw together the
key findings of the analysis.
o No real evaluation or action
plan apparent.
Business plan structure –
covered all components of the
BP
o Writing is consistently
cohesive and of
excellent academic and
professional standard.
o Grammar and spelling
are flawless (or close
enough) t.
o Seamless flow between
discussion points and
sections.
o Business plan is
professionally
presented to required
formatting standards.
o Writing is cohesive and
of high academic and
professional standard.
o Grammar and spelling
are of excellent quality.
o Logical and rational
flow between
discussion points and
sections.
o Formatting is well
presented with only
minor errors.
o Writing is easily
readable but not always
cohesive.
o Grammar and spelling
are very good.
o Ideas/themes
developed, but
connections not always
obvious.
o Flow and readability
have opportunity for
improvement.
o Format chosen is
mostly appropriate.
o Writing is understandable
but infrequently cohesive.
o Grammar and spelling
contain some errors.
o Format chosen is good
enough but requires
improvement.
o Writing mostly disjointed,
demonstrating little or no
structure.
o Spelling and/or grammar
impact on flow and
readability.
o Format chosen lacks
structure and cohesion.
Comments:
Assessment Mark/Grade: