APA Format, No grammar errors, No plagiarism. Must be on time. 

 Unit 4 – Discussion Board 
Unit:   Strategic Choices
Due Date:   Tue,12/11/18
Deliverable Length:   Detailed outline of 200-400 words;

Assignment Description

Primary Task Response: The Discussion Board assignment for this week will be a review of the Key Assignment draft from other students.

Note: The Key Assignment is listed in the Unit 5 Individual Project task description.

Your first task is to post a detailed outline of your Unit 5 IP to the discussion area so that other students will be able to review your work. Attach your document to your main discussion post, and include any notes that you feel are appropriate in the post. The purpose of this assignment is to help improve the quality of your Key Assignment.

Key Assignment 
For this assignment, select a real company in the fast food industry. 

You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation’s performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.

Given the size of the corporation and the fact that it is in a highly competitive industry, the chief executive officer (CEO) to whom you report has already given you permission to hire a staff of recent Master of Business Administration (MBA) graduates to assist you in your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team.

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation’s next 3-5 years:

*Mission and Vision Statements (Simply copying from an existing real company is unacceptable.) 
*Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives 
*Industry Analysis 
*Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis 
*A Perceptual Map 

– Choose any criteria that you think are important to plot. 
– Explain why you picked the criteria. 

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees’ submissions should match.
Please submit your assignment.

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