The long tail strategy Conduct a secondary research on the long tail strategy, adopted by some companies in today’s digitalized
The long tail strategy
Conduct a secondary research on the long tail strategy, adopted by some companies in today’s digitalized and VUCA business environment. Based on the information from the secondary research, critically evaluate how the theories or concepts selected could explain the specific strategic management challenges faced and the solutions to be proposed when transforming the organization to meet the challenges of Industry 4.0.
section Pages count
Introduction to the Long Tail strategy and rationale
Literature review : Suitability of the topic selected and scope of content (including definition of terms, and depth & breadth of secondary research)
Linking the organisation transformation with Industry 4.0. Detailed analyses needed and a model or framework to support 6
Lessons learnt and personal reflection on relevance of strategic management theories to business organisations
a) Paper: To use A4 size paper
b) Margins: 1” (1 inch) all round
c) Font and size: Arial 12 or Times New Roman 12
d) Tables and Diagrams: Arial 10 or Times New Roman 11
e) Spacing: 1.5 space between lines; 2 spaces between paragraphs
f) Headings: Bold; sub-headings Underlined
Harvard references and citations, 10 references at least.