1.1 Your task is to research the market sector in which the case study organisation operates and produce a business report that delivers a critical evaluation of the value chain activities of the case study organisation. The report must identify opportunities for value creation in the marketing and operations management activities of the business and suggest how this will support the organisation in gaining competitive advantage within the sector. The report must use detailed and referenced analytical models, appropriate to the case study organisation.

1.2 The business report must cover the points listed below.

1.2.1 Carry out detailed research to provide you with up-to-date information appropriate to delivering a strategic level investigation on the case study organisation. The research information should enable you to carry out a critical evaluation of the business’s value added strategy reviewing the marketing and operations activities and analyzing how these deliver strategic goals. 

1.2.2 Demonstrate critical understanding of how the case study organisation co-creates value for customers through the integration of core aspects of marketing and operations management. This includes how value is created holistically through the market research, product development, prototype, supply chain, production,and diffusion into the related markets

1.2.3 Deliver a critical appraisal of the organisation’s practice to related marketing and operations management theory.

1.2.4 Synthesize suitable recommendations for the case study organisation to improve marketing and operations management strategy and deliver enhanced value creation and competitive advantage. Your suggestions for implementation must be supported by relevant theoretical underpinnings, research into the sector and application to analytical models.

1.3 Submission of Assessment:

• One electronic copy of the work should be submitted via the Canvas Turnitin submission area in the assignments tab on the module space, prior to the deadline.

• Formal feedback and results will be provided 4 weeks after the submission date on Canvas. Please note that if marks are released prior to assessment boards students should be aware that they are subject to ratification and may change depending on the outcome of the assessment board.

• The University’s Post Graduate Generic Marking Criteria attached will be used to assess the work. 

1.4 Referencing your work

In this institution the Harvard method of referencing is used.

The Harvard method of referring to publications and of arranging references uses the author’s name and the date of the publication. References are listed at the end of the text in alphabetical order by author’s name. The general format of a journal reference is shown below:

Smith, J. (1999) How to succeed! Journal of Entrepreneurs, 1(2), p. 34-56

Author’s name and initials are listed first, followed by year of publication in brackets. Then there is the title of article and the journal where article appears, which is in italics. Finally, state the volume and issue Number (in brackets) along with the pages where article can be located.

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