Why is the concept of race so prevalent in modern society when anthropologists

Why is the concept of race so prevalent in modern society when anthropologists
refute its use in virtually all instances? Where it is used by anthropologists, what is
the context? What is the rationale for its use within those situations? How is the
concept of population similar to, or different than, race? How does using the
Statistical concepts of population to group people instead of race change how you think about human variation or does it change it at all? Are we just substituting one word for another? How can we begin to move away from the concept of race?